Am I the only one who has noticed the sort of cultural trend, if you will, to portray men as generally stupid in commercial advertising? Let me give you a few examples:
#1. Stanley Steemer – The nationwide carpet cleaning company has a recent commercial advertisement that blatantly makes the male husband-figure appear to behave like a bumbling idiot. The audio in the commercial states, “Kids, pets, teens and husbands – ever wonder how you can keep your house clean? Call today about our $99 special.” The images that accompany the audio include kids jumping on a leather couch, a teenage male spilling food on his lap, a muddy golden retriever running through the kitchen, and then the “husband” who is seen blending a purple smoothie without the lid on the blender. As expected, a major mess ensues and he is standing there dumbfounded at how this could possibly happen to him.
Really? A man can’t figure out how that last simple step of putting the lid on the blender? Though it may be fleeting, and you might think I’m nitpicking, just check out some of these other examples. Read the rest of this entry →